L28 Culinary Platform is a restaurant, an accelerator for innovative chef entrepreneurs, and an incubator for new and creative interpretations of Israeli cuisine. Named after its address on 28 Lilienblum Street, L28 is at the heart of Tel Aviv’s booming startup ecosystem. It serves a vibrant, fresh, and locally sourced Israeli menu, cooked by up-and-coming chefs who are given a six-month residency and a full-stack support package, including expert kitchen crew, a top-flight restaurant manager, marketing, and close mentoring by some of Israel’s leading restaurateurs. Guided by a Culinary Director, the chefs can use the platform to create new dishes and dining experiences, form partnerships with Israel’s culinary innovation ecosystem, and engage a global community of foodies hungry for Israeli culinary innovation. Every six months a new chef comes in, and so L28 is constantly iterating, pivoting by design twice a year, always exploring new interpretations and creations.
This platform is brought to you by Start-Up Nation Central, an NGO that strengthens Israel’s innovation ecosystem and serves as its gateway to the world. We’ve taken the basic ingredients of Israeli entrepreneurship –perpetual hustle, high-stakes risk-taking, quick recovery from failure, compulsory reinvention–and coded them into our culinary platform’s design. Together with our chefs, we’re here to explore Israeli culinary innovation and ask questions: What is Israeli cuisine? Is there even such a thing? What can Israeli food offer the world? How can it bring people together?
Through food we’re aiming to add new threads into the tapestry of Israel’s vibrant society and bring people together all over the world.